It is my first glorious day back on the job as a blogger and I am not even starting with my own content. This is what many of us might express as an “unhappy face emoticon” situation.
Regardless, I have something interesting for you that was sent to me by a fellow New Mexican, Will (@wreichard2 on Twitter).
You should take a look at the statistics that ‘ReadWriteWeb’ found on how blogging has changed in the last three years. I recommend you check the article out whether you are just beginning to blog or have been blogging for years. Either way the changes may/should affect how you blog to best reach your audience.
The most interesting part of this article, for me, was the final point:
Perhaps most significantly, blog posts now have a longer life span. In 2007 tracked posts saw 94% of engagement within the first day and 98% of that first day’s engagement happened within the first hour. In 2008 that number fell to 83% within the first day and in 2009 it was a mere 64%. Thus Postrank concludes that 36% of reader engagement in the top blogs happens after 1 day. “While the real-time web is all about lowering the latency,” Grigorik says, “the pervasive nature and number of people engaged in their communities and conversations (the Social Web) is helping with information discovery. People are worried that the real-time web will destroy their readership as everyone just gets distracted by the newest shiny thing on Twitter, but the numbers show something very different. It’s so easy to spread information now that it lasts longer and finds more niches – this trend is helping content travel further.”
This means our blogs will live on longer and, truth be told, I’ve already seen this exact trend happening. Some of my oldest entries still get many hits a day despite the fact that it is “old news” to me. No longer are blog entries just fifteen minutes of fame. Each one should be treated as an investment to the persona you are putting out on the Internet. Plan to write entries of worth, that truly fill a spot on the Internet and aren’t just a waste of time for you (writing it) and/or (worse!) your readers’ time.
It’s highly possible you find another part of the article interesting. Leave me a comment and let me know your thoughts!